AI
3 things I learned using Claude as my creative director
I'm using Claude as the creative director for my personal rebrand, where I play the client and Claude is the agency. This is what I've learned so far.
Using a handoff doc to move a project from Claude Chat to Cowork
A quick workaround for preserving context history when wanting to move a project from Claude Chat to Cowork.
How I built a video-to-published pipeline with Claude Cowork
A walkthrough of the pipeline I built with Claude Cowork: I drop in a video, Claude handles distribution and promotion, and I stay in the loop as editor.
My first experiment with Claude Cowork
I'd written Cowork off as a tool for non-developers. Then I rebuilt a $30/month app as a morning workflow and changed my mind.
An updated mental model for choosing the right AI tool
After six months of building furiously with AI, I've developed a revised framework for when and how to work with each AI tool.
My new approach to creating and sharing
I'm shifting how I build, create, and share. Less scattered, more focused — with weekly themes, video-first content, and social media as the megaphone.
It takes time to learn how to work with AI
Better tools don't skip the learning curve. Even a year into working with AI, new adopters still have to struggle through the same messy process.
Finding balance with context switching
I tested my theory that those who context switch best produce the most value today. This is how I found my limit.
The era of build over buy
The buy vs. build needle has moved. Here's why I'm building directly on foundational tools instead of reaching for the next hyped-up abstraction.
The push toward async work
Early project stages need tight feedback loops while ideas take shape. Once there's real definition and confidence, productivity scales fast by shifting to async workflows.